2024 | EVENT BOOTH | ILLUSTRATION
One of the largest campaigns ever created for Kiteworks was being involved in their annual event booth at the RSAC Conference, one of the largest IT conference series that are held across USA, Europe, Asia, and the United Arab Emirates. The theme was “Adopt a Kiteworks Private Content Network”, where Kiteworks released a new product called Private Content Network, which acts like a private, monitored network for sensitive business content, helping organizations collaborate while maintaining privacy, security, regulatory compliance, and visibility. Kiteworks also partnered with Rocket Dog Rescue, where every $100 donated will go to its beneficiary as part of helping the homeless and abandoned dogs from crowded animal shelters.
THE CHALLENGE
The idea was to bring a playful outdoor atmosphere into the event booth, with a dedicated pen where visitors could meet and spend time with the rescue puppies and dogs. Instead of using generic stock photography, we created a series of custom dog and puppy illustrations that gave the space more warmth, personality, and energy.
THE RESULT
The booth quickly became a lively and welcoming part of the RSAC experience. Visitors stopped by to meet, pet, and spend time with the puppies and dogs, creating natural opportunities for the Kiteworks team to start conversations about the Private Content Network. The experience also continued beyond the event floor, appearing in press coverage and social posts as attendees shared photos, reactions, and branded hashtags. What began as a playful booth idea helped Kiteworks stand out in a busy conference while giving people an experience they genuinely enjoyed and remembered.
What people say about it
