Branding and design for cloud and infrastructure companies

Cloud products are invisible by nature. Buyers can't see your platform, so your brand, diagrams and content have to show it for you. Humind Creatives helps cloud startups and scaling infrastructure companies turn complex architecture into visuals that enterprise buyers and technical evaluators both understand.

Where cloud brands get stuck

  • Architecture nobody can follow. Diagrams built by engineers make sense to engineers, not to the CFO signing off.
  • Too many audiences at once. IT leaders, security teams, developers and procurement each need a different version of the story.
  • Campaign overload. Product launches, partner programs and events all need full asset sets, often at the same time.

What we design for cloud teams

  • Brand identity and visual systems, including icon sets and diagram styles
  • Architecture and infographic design for websites, decks and white papers
  • Multi-channel campaigns: paid social, display banners, email and event print
  • White papers, solution briefs, data sheets and customer case studies
  • Sales decks and partner enablement material

Cloud work we've delivered

  • Netskope content design: paid campaigns, social, solution briefs, white papers, case studies and event print for a leader in cloud and network security, keeping zero trust and SASE topics clear across several campaigns at once
  • Kiteworks at RSAC 2024: the launch booth for Kiteworks' Private Content Network, a platform for sharing sensitive content securely
  • Zero Trust for Federal Data: a storyboard that turned FedRAMP, zero trust and encryption requirements into scenes decision-makers follow in 90 seconds

Ways to work together

Running several launches at once is where a design retainer pays off. The Creative Services Plan gives you a dedicated designer with reserved monthly capacity; fixed-scope projects suit a single launch or rebrand. See pricing and plans.

Questions cloud marketers ask

Can you redraw our engineering diagrams? Yes. We keep them technically accurate while making them readable for non-technical buyers.

Can you handle a full campaign asset set? Yes, from 15-second social pieces to 20-page white papers, all in one consistent style.

Do you work with our product marketing team directly? Yes. Most engagements run directly with product marketing or demand generation leads.

Make your cloud platform as easy to see as it is to use

Discuss a project or book a 30-minute discovery call.